As a luxury skincare brand originating from South Korea, THE WHOO’s philosophy of
transcending time and connecting traditions and modernity is expressed through the brand’s
unique aesthetics - “儉而不陋,華而不奢”, which means simple yet unassuming, luxurious
yet not extravagant. Integrating ancient Korean wisdom with advanced technology, our product
formulas and elegant packaging design pursue a harmonious balance of beauty from the inside
and out. Adhering to the pursuit of excellence, THE WHOO offers a range of highly effective,
customized skincare solutions that empower women to unlock their inherent radiance through
inner balance. The essence found in the royal heritage is the value that The WHOO seeks to
convey.
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